Ichiraku Ramen Store

"So how can something that we don't see affect our behavior? Well, UNNOTICED doesn't mean UNSEEN. Let us first understand how our perception works. As you know, our mind consists of two interacting parts: consciousness and subconsciousness. The subconscious part of mind operates below the level of conscious awareness, it controls reflexes and automatic functions and handles the processing and storing of incoming information. Subconsciousness is able to process 20,000 bits of information simultaneously, while consciousness can deal only with 7 ± 2 bits of information at the same time.

Instead of the simplistic five senses of Aristotle—sight, hearing, taste, touch, and smell— there are at least thirty-seven known, differentiated sensory inputs into the brain. All the information picked by these senses is sent to the brain and absorbed by subconsciousness, however, only very concrete and relevant data is passed to the conscious mind, after it has been edited and redacted. All the rest remains ignored. A good example of this is the Cocktail Party Effect : You can talk with a friend in a crowded party and still listen and understand what he says even if the place is very noisy. You can simultaneously ignore what another nearby person is saying, but if someone over the other side of the room suddenly calls out your name, you notice that sound and respond to it immediately. Interesting that certain words like SEX, BLOOD, DEATH, Fuc* and such have the same effect in triggering your attention as your name.
So, only the information considered as "relevant" goes to the consciousness. Non essential information, short or vague stimuli go directly into storage without reaching your awareness. Important to stress that it's NOT discarded, but stored. E V E R Y T H I N G you have ever experienced in your life, from every stranger's face you've glanced at in a crowd to every spider web you gazed at as a child, can be retrieved from your memory by hypnosis or by electrical stimulation of the brain cells in temporal lobes. Hence whatever was subliminally put into your brain will stay there forever and in the right circumstances will trigger the right reaction in you.

The most common subliminal message is S E X."

a graduação dos meus óculos não precisa de alterações D8

ZOMFG D8 *dies*